THE BOYZ took over ASICS Korea stores for a special collaborative event.
The 12-member boy group collaborated with the brand for a “THE BOYZ Pack Event” collection, where fans could get exclusive merchandise of the group while also getting a special pair of shoes and socks.
THE BOYZ starred in an official ASICS CF and photoshoot, where it was revealed that there would be a special merchandise package offered for their fans.
The package entailed a pair of “Ugly Shoes,” THE BOYZ socks with the member signatures on the pack, and THE BOYZ Bromide.
ASICS and THE BOYZ hosted an event where the boys took over the ASICS locations in Busan on October 20 and Garosugil (Seoul) on October 21 to spend a day as employees.
ASICS Korea took to their Instagram to share a greeting video of THE BOYZ, as well as official photos from the event.
There, you can also find THE BOYZ modeling ASICS clothing and accessories.
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#ASICS │ 어글리슈즈 프로모션 리그램 EVENT ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 아식스 전매장에서 진행되는 어글리슈즈 구매 프로모션! 어글리슈즈를 구매하면 한정판 더보이즈 팩을 GET할 수 있는 소식을 리그램하면 추첨을 통해 12분에게 더보이즈 팩을 드립니다 🙂 -⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ▶이벤트 참여방법 01. 아식스 공식인스타그램 팔로우하기 02. 본 게시물 좋아요 후 리그램하기 (#아식스 #UGLYSHOES #THE_BOYZ 해시태그필수) 03. 본 이벤트 게시물에 참여완료 댓글 남기기 – ▶이벤트 기간 2018년 9월 20일(목) – 9월 30일(일) -⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ▶당첨 발표 2018년 10월 4일(목) *DM 개별발표 – ▶ 더보이즈 팩 구성 01. THE BOYZ SOCKS 02. THE BOYZ 사인 브로마이드 (랜덤증정) – #아식스 #ASCIS #THE_BOYZ #imoveme #GETUGLY #GETJOLT
Fans of the group, known as The B (commonly stylized as Deobi), shared photos and fun accounts from the event.
Following the event, the group released a “Behind” of the advertisement shoot, which you can check out below.
THE BOYZ is a 12-member boy group that debuted under Cre.Ker Entertainment in 2017 with the song, “Boy.”
The group most recently came back with their first single album, “THE SPHERE” and title track, “Right Here.”