A big, long-anticipated welcome to BLACKPINK, YG’s resident girl-group superstars who debuted in 2016 with the hugely popular “Boombayah” and “Whistle” and have since had only a small handful of releases since. Their new video, “DDU-DU DDU-DU” is an exclamation mark of color, expensive set design and costuming, reminding us that BLACKPINK are still here, relevant, and breaking records despite their long hiatus. The title track comes of their first physical EP, “Square Up”.
The video is a visual overload, set in a series of solo-shot tableaus that each look like a painting, highlight each of the girls in turn.
Jenny perches on a bejeweled tank and strokes a fennec fox, while Lisa plays with swords and the BLACKPINK hammer.
Rose swings on a literal chandelier covered in jewels and pearls against a subdued backdrop.
But it’s Jisoo’s part that is the highlight of the video. She walks down a runway surrounded by cellphones, but trips. Immediately, the people surrounding her point their phones like guns, now masked and anonymous. It is a chilling re-telling of a modern social media nightmare for idols these days, with a public that is thirsty for their failure despite highlighting and hyping their success in good times.
They come together again during their dance breaks, showing off new moves that are still somehow reminiscent of their last release, “As If It’s Your Last” as well as their debut track.
The music video for DDU-DU DDU-DU is the natural successor to both of BLACKPINK’s eras, with a colorscape echoing that of Whistle and Boombayah, and the same expensive runway looks that they’re always rocking. If we can take their views as anything to go by, the world is still in love with these girls, and eagerly anticipate their next release.